// Project Overview
The Challenge
John Garry had a compelling story — from a council estate in Nottingham to the flight deck of a Boeing 747 as a British Airways captain — and a published book to match. What he lacked was any way for people who encountered him at speaking events to find him online, verify his credentials, or buy his book without going through a third-party retailer taking a significant cut.
The design challenge was capturing the personality and dry wit evident in his writing while still presenting a professional face for corporate speaking bookers, who need to see credibility before engaging a speaker for a boardroom audience.
Key Objectives
- Create a compelling personal brand website
- Showcase published books and aviation career
- Attract speaking engagement opportunities
- Provide blog functionality for sharing stories
- Enable easy content updates by the client
- Optimise for search visibility
