// Project Overview
The Challenge
Property Recruits were targeting a very specific client — the SME landlord with between two and twenty properties, who is too small for institutional property managers but too busy to self-manage effectively. This audience had been burned by vague management fees and poor communication, so any website that felt corporate or evasive would immediately lose them.
The client had no existing website and no prepared content. We had to develop the messaging and value proposition from scratch alongside the build, not just apply a template to copy they had written themselves.
Key Objectives
- Target SME landlord market specifically
- Clearly communicate specialised service offerings
- Build trust with transparent pricing and testimonials
- Generate qualified enquiries from property owners
- Create professional yet approachable brand presence
- Optimise for local and service-related search terms
