WEBGENIX
Food

MK Fat Pizza

Craving delicious pizza? Order now and enjoy the freshest ingredients, mouth-watering flavors, and quick delivery straight to your door. Satisfy your pizza cravings today!

Year 2026

The Challenge

MK Fat Pizza were taking all orders by phone and losing customers every Friday and Saturday evening when lines were busy. Competitors had already moved to online ordering and were visibly winning market share. The client had previously been quoted a five-figure sum by another agency for an online ordering integration — well beyond their budget — and had shelved the idea entirely until approaching us.

The website also needed to handle their specific menu structure: multiple sizes across different product categories, deal combinations, and delivery zone logic — without becoming a maintenance burden every time a price or item changed.

Key Objectives

  • Drive online orders and reduce phone enquiry volume
  • Showcase the full menu with high-quality photography
  • Build brand recognition in the Milton Keynes area
  • Enable easy menu and pricing updates by staff
  • Ensure fast loading on mobile for on-the-go customers
MK Fat Pizza — project overview screenshot

The Solution

We built a mobile-first ordering interface designed for the real context in which people order takeaway: on a phone, hungry, wanting to be done in under two minutes. The menu is structured for speed — categories are visible immediately, popular items are surfaced first, and the basket updates without page reloads. The whole order-to-checkout flow requires fewer taps than any of the major aggregator apps.

The menu management system gives the client full control without any technical knowledge: they update prices, mark items as temporarily unavailable, and add seasonal specials themselves. Delivery zone logic validates the customer's postcode before they build their order, preventing abandoned carts from out-of-area customers. The build came in well under the quote they had received elsewhere and the client reported that the site paid for itself within the first month of online orders going live.

MK Fat Pizza — solution design

Technologies Used

Laravel
MySQL
Tailwind CSS
JavaScript

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