WEBGENIX
+44 (0) 773 785 5076 info@webgenix.co.uk
// Websites for UK Beauty Salons

Website Design for Beauty Salons

Your clients discover you on Instagram and Google, then want to book in under a minute. We build salon websites that connect the two: beautiful treatment pages, your booking system built in, and gift vouchers that sell while you sleep. From £950.

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Works with your booking system
Clear treatment menus and prices
From £950, fixed-price
 4.9 · 19 reviews on Google
Website design for UK beauty salons by Webgenix
24/7 Bookings while the salon is closed
In short

A good beauty salon website lets clients see your treatments, prices and durations at a glance and book straight away through your existing booking system. It shows your real work and your team, explains policies such as deposits and patch tests, and sells gift vouchers online. It turns interest from social media and Google into confirmed appointments.

Webgenix is a Derby-based web design agency that builds websites for beauty salons, nail and lash studios and aesthetics clinics across the UK.

// How Customers Choose

How Clients Choose a Salon

Most salon clients arrive already interested. They have seen your work on Instagram, a friend has recommended you, or they searched for a treatment nearby. The website's job is to confirm the decision and remove every obstacle to booking.

They check your work and your team

Real photos of your treatments, your salon and the people who will be looking after them matter far more than stock imagery. Clients want to know who they are booking with.

They want the price and time before they book

A clear treatment menu, with prices, durations and a short description of what each treatment involves, answers the questions that otherwise arrive as DMs you have to reply to between clients.

They book on their phone, often late

Many appointments are booked in the evening, when the salon is closed. If booking means phoning or messaging, some of those clients book elsewhere.

Searches your website should answer

  • "beauty salon near me"
  • "lash extensions [town]"
  • "nail salon open Sunday [town]"
  • "facials near me"
  • "brow lamination [town]"
  • "gift vouchers beauty [town]"

Already on Fresha, Treatwell or Phorest?

Keep it. We connect your website to the booking system you already use, through its booking button, widget or link, so availability, deposits and reminders stay in one place and nothing needs re-entering.

// What's Included

What Should a Salon Website Include?

Everything a client needs to go from "that looks lovely" to a confirmed appointment.

Built-In Online Booking

Your existing booking system, such as Fresha, Treatwell, Phorest, Timely or Booksy, connected through prominent "Book now" buttons on every treatment page.

Clear Treatment Menu

Every treatment with price, duration and a short plain-English description, grouped the way clients think (face, brows and lashes, nails, body).

Real Work Gallery

Photos of your own treatments and salon, with client consent for any before-and-after images, optionally linked to your Instagram.

Meet the Team

Short profiles of each therapist and their specialisms, so clients can book with confidence, or book with a specific person.

Gift Vouchers Online

Vouchers sold through your booking system or a simple online shop. They are especially valuable at Christmas and Mother's Day.

Policies and Aftercare

Deposits, cancellations, patch tests and aftercare advice, clear before booking, which reduces no-shows and awkward conversations.

// Common Problems

Common Salon Website Problems and How to Fix Them

Most salon sites were set up quickly and never revisited. These are the fixes that usually make the biggest difference.

ProblemWhy it costs you workHow we fix it
Prices only in the booking appClients who want to compare before committing leave the site.A readable treatment menu on the website, linked to booking.
Booking buried on one pageClients reading about a treatment have to hunt for how to book it.A "Book this treatment" button on every treatment page.
High no-show rateEmpty chairs cost more than almost anything else.Deposit and cancellation policy explained up front and enforced through your booking system.
Instagram does all the workYou don't own your followers, and Instagram isn't where people search for "salon near me".A website that ranks locally and turns social visitors into bookings.
No patch-test informationClients turn up for tints or lash treatments without a required patch test.Clear patch-test guidance on relevant treatment pages and in booking confirmations.
// Getting Found

How Salons Get Found by Local Clients

Most new salon clients search for a specific treatment near them. That means your Google Business Profile (with categories, services, photos and reviews) and treatment pages on your website both need to be in place. Our local SEO services look after the profile side.

Individual treatment pages matter more than salon owners expect. Someone searching "brow lamination in Belper" is more likely to find a page about brow lamination than a homepage that lists twenty treatments.

  • Ask clients to mention the treatment in their review; it helps other clients and search engines
  • Add new photos of your work to your Business Profile regularly
  • Keep opening hours and holiday closures identical across your website, profile and booking system
// Trust

Trust Signals That Matter for Salons

Clients are trusting you with their skin, eyes and nails, so reassurance about training and hygiene matters. If they apply, show them clearly:

  • Recognised qualifications for your therapists, such as NVQ or VTCT qualifications and brand-specific training
  • Professional insurance for the treatments you offer
  • Product brands you use and stock, where they are a reason clients choose you
  • Hygiene and patch-test policies, explained plainly
  • Reviews that mention specific treatments and therapists

If you offer aesthetics such as anti-wrinkle injections, UK advertising rules restrict how prescription-only treatments can be promoted, and your website copy needs to follow them. We keep treatment pages factual and compliant. Webgenix does not hold beauty qualifications or accreditations itself.

// Cost

How Much Does a Website for a Beauty Salon Cost?

A salon website from Webgenix starts at £950, fixed price. That includes a mobile-first site with your treatment menu, booking integration with your existing system, a gallery, team profiles and on-page SEO.

If you sell retail products or want a full online shop alongside vouchers, see our Shopify store design service, with stores from £2,500. Ongoing local SEO starts from £450 per month, with no long-term contract.

Want ideas first? Our blog post on what gets hair and beauty salons more bookings is a good place to start.

OptionFrom
Salon website£950
Larger business website£1,800
Salon with online shop£2,500
Local SEO£450/month

Fixed-price, written quote before any work starts. Try the website cost calculator for a quick estimate.

// Common Questions

Salon Website Design FAQs

Yes. We connect your website to the booking system you already use through its booking buttons, widgets or links, so clients see live availability and your deposits, reminders and client records stay in one system. Most popular salon booking platforms support this, and we check yours before quoting.

Yes. A clear treatment menu with prices and durations answers the most common question clients ask and saves you replying to messages between appointments. It also helps you rank, because treatment pages with real detail are more useful to search engines than a single list.

By making your deposit and cancellation policy clear before booking and taking deposits through your booking system, and by sending automated reminders. Explaining patch-test requirements up front also prevents appointments that cannot go ahead on the day.

Webgenix salon websites start from £950 on a fixed-price quote, including your treatment menu, booking integration, gallery, team profiles and on-page SEO. Larger sites start from £1,800, and salons wanting a full online shop start from £2,500.

Yes. Many salon booking systems include online gift vouchers that we can link or embed, or we can build a simple voucher shop. Online vouchers sell around the clock and are particularly popular before Christmas, Valentine's Day and Mother's Day.

Instagram is excellent for showing your work, but you do not own your followers, and most people looking for a salon nearby search on Google rather than Instagram. A website gives you a permanent home that ranks locally, takes bookings and links your social profiles together.
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// Get Started

Get a Salon Website That Fills Your Diary

Tell us about your salon, your treatments and the booking system you use. You'll get a fixed-price quote within 24 hours, with no obligation.

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+44 (0) 773 785 5076    info@webgenix.co.uk

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