Nusaiba - Modest Fashion & Abaya Shopify Store
Shopify Horizon store for Nusaiba, a UK modest fashion brand selling everyday and occasion abayas, with curated collections and multi-currency checkout.
The Challenge
Nusaiba is a faith-led UK modest fashion brand created with intention and purpose, offering elegant abayas for everyday wear, occasions and seasonal collections. The brand's story and values are central to why customers buy, so the store needed to feel personal and premium rather than like a generic template shop.
The brief was an online store that showcases the craftsmanship and fabric quality of each abaya in large, photography-led layouts, organises a growing range into easy-to-browse collections, handles UK and international customers in their own currency, and makes seasonal launches and promotions simple for the team to run themselves.
Key Objectives
- Create a premium, photography-led shopping experience for modest fashion
- Tell the brand story and values that set Nusaiba apart
- Organise abayas into intuitive collections by style and occasion
- Support UK and international customers with multi-currency checkout
- Make seasonal launches, sales and discount codes easy to manage in-house
Project Results
The Solution
We built the store on Shopify using the Horizon theme, customised into a warm, gold-accented design that lets the product photography lead. Full-width hero imagery, "Shop Our Best Sellers" and seasonal collection banners guide shoppers straight to the products, while a dedicated Brand Story page tells the story behind the name and connects customers with the brand's purpose.
The catalogue is organised into clear collections such as Everyday Wear, Open Abayas, Black Abayas and Occasion, alongside seasonal Summer Collection and Summer Sale ranges. Multi-currency selling with a region selector supports overseas shoppers, and an announcement bar with discount codes and newsletter sign-up drives repeat purchases. Clear shipping, returns and refund policy pages build buyer confidence, and the team can launch new collections without developer help.
Customised Shopify Horizon theme
Curated collections by style, colour and occasion
Multi-currency selling with region selector
Technologies Used
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